Kasi State of The Consumer Report (Kenya)
Ever wondered about the heartbeat of Kenyan consumers? Get ready to dive into the insightful report unveiling four pivotal trends shaping 2024!
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Mindful wellbeing emerges as a guiding principle where consumers seek stability and a harmonious lifestyle.
Sustain able because consumers are actively engaging in mindful consumerism, increasingly conscious of the impact of their choices on the world.
Emerging reality is crucial for brands looking to stay ahead in a digital world that is still very much intertwined with the real world.
Adaptive resilience is very relevant in a world where affordability, value and practicality are important.
What You'll Learn
Amidst a dynamic economic landscape, our report sheds light on four key consumer trends shaping 2024: Adaptive resilience, Mindful wellbeing, Emerging reality and Sustainability.
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